New Interview with Per G Jensen on Mac Baren's Demise

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MavErik

Might Stick Around
Jan 4, 2024
81
151
Central Maryland
Big Apple Pipes just released a video interview (albeit a bit long) with Per G Jensen on the STG/MB/Sutliff debacle. Interesting to hear Per's take and the backstory on his termination and some more behind the scenes info on the path forward for the hobby.

One of the highlights comes towards the end when he reveals that he and Sykes...well see for yourself. :col:

 

MavErik

Might Stick Around
Jan 4, 2024
81
151
Central Maryland
Per’s suggestion that the timing of the sale of Mac Baren may have been motivated partially by the effective date of a new anti-trust law is interesting.
That was discussed I believe on Stuff and Things a week or so ago as well. Makes sense given that STG paid only $70M. Henrik's sister according to Per was scared and dumped it to cash out knowing the law would likely kill the deal.
 

Warlee

Starting to Get Obsessed
Apr 13, 2022
101
832
Michigan
Nice to hear him say he doesn’t think it will affect the tobacco growers at all. They will just sell to someone else and it will go to market.

Also that smaller operations that depend on STG for base leaf may look to shore up their supply chain elsewhere due to the uncertainty STG has created.
 

HawkeyeLinus

Lifer
Oct 16, 2020
5,924
42,426
Iowa
Big Apple Pipes just released a video interview (albeit a bit long) with Per G Jensen on the STG/MB/Sutliff debacle. Interesting to hear Per's take and the backstory on his termination and some more behind the scenes info on the path forward for the hobby.

One of the highlights comes towards the end when he reveals that he and Sykes...well see for yourself. :col:

He released it the other day and promptly posted his channel’s video here already - seem to be plowing the same ground over and over and over with the matter but …… it’s big news and beats debating the “breathe” method.
 
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MavErik

Might Stick Around
Jan 4, 2024
81
151
Central Maryland
He released it the other day and promptly posted his channel’s video here already - seem to be plowing the same ground over and over and over with the matter but …… it’s big news and beats debating the “breathe” method.
My bad...didn't see it posted previously. It says it was uploaded this morning at 7am EST.
 

Sobrbiker

Lifer
Jan 7, 2023
4,374
57,274
Casa Grande, AZ
makes sense. Including how that's precisely one of the things which anti-trust is supposed to stop.
I wonder how good of favor STG will be in with the Dutch parliament for slipping this through the closing door….
I still feel bad for Sutliff, their fate wound up being like that of a foster kid murdered by psycho foster parents on a bad episode of Criminal Minds or something…
 

Mike N

Part of the Furniture Now
Aug 3, 2023
585
3,249
Northern Panhandle of West Virginia
It was a great interview with Per Georg. I felt a bit sad for him but he seems resilient. Just hard to believe the business decisions at Mac Barren that led to their eventual demise.

Jeremy McKenna, the outgoing CEO of Sutliff, gave a straightforward interview today on the Kaywoodie podcast that kind of completes the story. It’s an interesting hour listen.
 

NookersTheCat

Starting to Get Obsessed
Sep 10, 2020
182
546
Am finishing it now, ya beat me to the post lol.
Interesting that it was done before, and the official announcement shows reality is even worse than he was expecting so far.

Basically my read (as someone who's relatively neutral on Laudisi) is that after this, if you're an American, only ever buy from smokingpipes or your local B&M's/small internet blenders ever. Because as we we're finding out, when it comes to producers now, you basically have C&D, STG, GH, KOPP (not even fully independent from STG) and that's essentially it.

So whatever you buy that isn't C&D is gonna be made from outside of the US anyway... and since there won't be anything unique offered by anyone else (P&C basically) keep the money going to the last single US "producer/factory" and small US blenders left.

Basically (again as someone who's personally 'meh' on Cornell & Diehl) we have to focus on concentrating our resources in the last bastion of this hobby that's gonna be left after this.

Obv a ton more to unpack but that's like my action statement going forward as someone who's hoarded his fill of what used to be of the world pre 1/2/2025...

What a serious shame and truly the end of an era/change of the whole market forever. And I honestly don't understand how anyone else in this hobby can see it as something else...
Anyway... Goodnight and good luck, fellas 🫡
 
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VDL_Piper

Lifer
Jun 4, 2021
1,565
15,042
Tasmania, Australia
My take away from Per is that we need to support the 5 independents, C & D/Germain’s/Dan/Gawith Hoggarth/Gladora and any blending brick and mortar stores and slow our consumption of STG products. I’m personally going to take a long look at C & D as there are so many blends that I’ve never tried and I need too. The other thing in the interview that caught my attention was that fact that a large part of STG revenue comes from 50% of their blends so it’s not unreasonable to assume that STG will cleve those underperforming blends too from their portfolio, more pain to come.
 

Skippy B. Coyote

Part of the Furniture Now
Jun 19, 2023
612
7,433
St. Paul, MN
I just finished listening to the whole thing and it was really great to get to hear Per G Jensen's experience and thoughts on the whole matter, and what the pipe tobacco industry may look like going forward. As someone who lives in the US it's very obvious that Gawith has stepped up production significantly over the past year, just based on the dramatic increase in availability of their blends here in the States, and I'd be absolutely thrilled if Germain's could do the same! Their blends are pretty much unobtainable here unless you know the owner of a brick and mortar store who can set some aside for you when a shipment comes in.

My biggest concern going forward is whether Cornell & Diehl will be able to handle the volume of sales requests from brick and mortar stores and independent blenders in the US who previously depended on Sutliff to fulfill their bulk tobacco and blending leaf needs, and do it without cutting corners on the quality of their product. I'm sure C&D's phones have been ringing off the hook lately with an astronomical amount of sales requests, and I'm sure they'd love to fill them if they can since no one likes leaving money on the table when it's there for the taking, but doing so without a reduction in quality could be a very challenging task for a company their size.

In any case, I will be very excited to see what Per G Jensen's new collaboration will bring to the market! In spite of all that's going away, there are new and exciting things on the horizon.puffy


I should also add that I'm VERY relieved to hear that Cornell & Diehl would never sell to STG just on account of how passionate the owner Sykes is about tobacco, and that STG would have no interest in acquiring Gawith Hoggarth since almost all Gawith produces is flakes, plugs, twists, and snuff and those are all too labor intensive for STG to want to deal with. 😅
 
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NookersTheCat

Starting to Get Obsessed
Sep 10, 2020
182
546
Jeremy McKenna, the outgoing CEO of Sutliff, gave a straightforward interview today on the Kaywoodie podcast that kind of completes the story. It’s an interesting hour listen.
I'd say even more interesting than the PGJ one... again a realistic and even more grim outlook. I just bought 5 pounds of chocolate mousse... I think this is triggering an underlying mental disorder in me 😅
 

gawithhoggarth

Can't Leave
Dec 26, 2019
387
2,692
47
Kendal, UK
www.gawithhoggarth.co.uk
STG would have no interest in acquiring Gawith Hoggarth since almost all Gawith produces is flakes, plugs, twists, and snuff and those are all too labor intensive for STG to want to deal with. 😅
Actually not the case - we produce many ribbon cuts and shag tobaccos and RYO. In fact in the UK and other markets these make up a far greater percentage of our sales than flakes, plugs and twists. Again the world is much bigger than just the USA!
 

Skippy B. Coyote

Part of the Furniture Now
Jun 19, 2023
612
7,433
St. Paul, MN
Actually not the case - we produce many ribbon cuts and shag tobaccos and RYO. In fact in the UK and other markets these make up a far greater percentage of our sales than flakes, plugs and twists. Again the world is much bigger than just the USA!

Don't give STG any ideas! I'd probably die of nicotine starvation were it not for your dark flakes, plugs, and twists! 😅