Since I find myself smoking on the go (read: behind the wheel) alot, I've taken to using a Bic 95% of the time - the other 5% of the time, I'll use wooden matches, although I've been pondering buying a Zippo pipe light of late, namely because I seem to be burning through a Bic every 4 days.
Have a couple of samples of "Bee-line", but yeah, pretty sure they were not originally designed for tobacco (the cartoon stoner bees on the pack give it away) - and having to light the wick seems to make the product sort of...redundant...to me, so I haven't tried them yet. Maybe I'll take 'em camping, light them off of the fire.