I tried matches early on, but couldn't keep it lit on the patio to save my life. Then, after moving to my shop for the first winter, I tried and mastered matches and never looked back. For myself, the match won't scorch the tobacco or rim and with just a little practice, most bowls inside are now one or two match smokes. I use "Diamond" wooden matches and keep them in a small tupperware container so they don't get damp. My wife has a label on it "Walnuts", shhhh, don't tell!
I do have a fuel and gas insert for several Zippos. The fuel Zippo insert can be a little tough to suck down the flame so I prefer the gas. For outdoor smoking with any breeze, only the fuel Zippo will suffice.