Wow, now this thread has certainly grown legs. One thing I like about my iPad-- if I want to read at night in a dark room, it's a cinch--and it doesn't awaken SWMBO. sitting on my deck in bright sunlight, or reading at the table, curled up in a chair, etc., the Kindle is a snap. Do I still enjoy reading a physical book? Sure, but a Kindle is much easier to manage on an airplane, or in any other situation where weight and space are an issue. And when I have my Kindle with me, I've got literally hundreds of books, can download a new book in less than a minute, and can quickly cross check references, etc. Then there's the fact that the Kindle instantly synchronizes across platforms, so if I happen to take my iPad onto the train, I can immediately open to the page I was on in my Kindle. What about the Nook? It's a nice device, but relative merits don't enter into the equation. Thirty years ago Sony Betamax was better than VHS, but VHS caught on and Betamax didn't. The Nook is terminal technology. You can still buy them, but there's no new development. The Kobo is good, but it really is a niche market. This is one battle that the Kindle has won,