When I smoked I was a dedicated Marlboro man for most of my "cigarette years". I did the roll your own thing for a couple years in the late 90s using Bugler. After that, stationed in Japan, I discovered the brand "Mild Seven" and thought I died and went to cigarette heaven. I don't know what it was, but that brand of smokes just had the most amazing taste to me. When I came back to the states I discovered that the Mild Sevens being imported were manufactured in Sweden as opposed to Japan and they just didn't taste the same. I finally quit in 2007 and decided to just stick with the pipe.