Blue Riband. This name was a very clever marketing ploy by Comoy’s, and it was given to celebrate the record crossing of the Atlantic by the great ocean liners of the Cunard Line. It is my belief that the name was first used by Comoy’s in 1936 to celebrate the crossing by the Queen Mary in 4 days 27 minutes. It was priced at $35 in 1943 and the same price in 1965. Certainly it was a rare pipe, and Jacques Cole tells me that they always had great difficulty in meeting the demand for this brand. A catalogue from just after the war states, “Of every thousand pipe bowls that are made in the Comoy’s workshops, forty or perhaps fifty will be picked out worthy to bear the Comoy name.” It goes on to say that, of these, only three or four will be given the name “Blue Riband,”