I've always liked it, as I do most Runowski burley blends (I'm a burleyphile). It's a little 'unrefined', dry, and to some a little strong, but I like it as a sort of codger blend. It's easy to punch into a cob and light up, burns easy, and doesn't really require any attention, which I actually consider a 'quality' if you're someone that smokes a number of bowls somewhat mindlessly during the day, and besides the mechanics, I do enjoy the tobacco itself. I like Old Joe Krantz better (Runowski's clone of Haunted Bookshop, just a little stronger and spicier), but cannot smoke it all day like I can Haunted Bookshop. These days, though, I've found that Pegasus fits that role a little better for me, so I'm not sure I'll crack the next HB tin just yet. I guess I can't answer love it or hate it, I just like it.