There is a lot of hand work that goes into any pipe. Stems, sanding, heck - I usually eschew my Foredom for hand files 99% of the time. I use machines for drilling, some turning (amount is relative to the shape I’m making), rough shaping, blasting, and buffing. I’d say, though, time-wise, the machine related part is probably 25% of the time spent with one pipe - for me.
Regarding “artisan”, etc., I think that word is used now to denote a product made by an individual from scratch, who has some some degree of chops to make something admirable. Has it lost its pedigree? Perhaps. “Virtuoso” would define someone so adept at their craft, as to be unparalleled. There is room for all those adjectives and nomenclatures among pipe makers as a whole, including “craftsman”. I generally use the term, “pipe maker”, because that’s what they do, and there is a degree of humility to the craft.