Maybe it's because it's those of us who CAN'T get consistent results from FVF and StJF, but want to keep trying to reach the lofty heights of the members who can. I'm not being sarcastic at all, there's a real fear of missing out I fall into sometimes, and suspect I'm not alone in that. You know, the bugging feeling of "I'm sure I can have what he's having too from this XYZ".I think the fact that its such a pain in the ass is the reason its so popular. If it was a nice easy smoke nobody would ever talk about it or make posts trying to figure out the best way to smoke it.
Like the saying goes, any press is good press.
Some months ago I posted a thread with my frustration with StJF, called it a "pain in the ass flake" in the end: Samuel Gawith St James Flake - An Exercise in Frustration :: Pipe Tobacco Reviews - https://pipesmagazine.com/forums/threads/samuel-gawith-st-james-flake-an-exercise-in-frustration.78688/
Re-reading my thread, how can me and other smokers with less years under our belt not want to crack these tobaccos when we read for several members "best Virginia flake on the planet", "best VaPer there is" etc?