You know, marketing is all about trying to drum up interest and make people who might want something buy it. It’s not really trickery or lies. They make posts to let people know that this or that is limited and if you want it, better get it when it is released.
They have no idea whether something will sell out. I’m sure they hope it will. Anyone with a product hopes it will. It’s just easier to do business that way, and who doesn’t want a #1 hit?
I oet all of my friends know when I have an art show, and better get there early or the best stuff will be gone… but I have no idea. No business has a crystal ball. What if Apple released a new phone and no one showed up, no one stood in line all night? Heck, it may happen.
Sometimes they do sell out before the sun rises. The majority of pipesmokers are 50-70 years old. Putting a tobacco out to a majority audience that goes to bed at 8pm is kind of weird. Sure, put a bubblegum aromatic out at midnight, for these young whippersnappers, ha ha. JK
Let Esotericas be released at midnight.
Anyways, it capitalism. They try to drive the market just like everyone else. It’s American as Apple iPhones.