I really like coffee, but I have to admit that some of the culture that has sprung up (or that I've started noticing, anyway) puzzles me a bit. Like, I absolutely loved the hell out of the coffee I had in Italy, France and Spain. They all pretty much seemed to serve one of a couple brands in each country, and nothing that appeared to be especially fancy. All seemed to be darker roasts. Hard to believe they're enjoying coffee incorrectly.
Then again, I do see the point of those who believe that lighter roasts allow more of the unique characteristics of the beans to come through, and who love to sample single origin beans from different countries and regions and get into the fine details of preparation. I mean, I am smoking a cigar right now and along with pipe tobacco, there are a lot of similarities between appreciating tobaccos and coffees, so I certainly can't judge anyone.