Many vapers are eager to have Gottlieb in office, and hope that he will intervene to prevent the FDA Center for Tobacco Products (CTP) from pursuing the deadlines in the agency’s 2016 deeming regulations, which will lead to the destruction of the independent vapor industry.
Although he was careful wording answers to the senators in his confirmation hearing, there are some indications that Gottlieb may be sympathetic to the vapor industry.
He has written at least one article that showed an understanding of the concept of reduced-risk nicotine products, and the problems of getting the FDA to approve them for sale
He has worked at the American Enterprise Institute, a conservative think tank that is generally pro-vaping
He used to sit on the board of directors for Kure, a franchise-based vaping retailer. He resigned from the board last year, but maintains an investment in the company, which he says he will sell if he becomes FDA commissioner
The Kure connection bothers anti-nicotine activists, of course, and Gottlieb promised to recuse himself from e-cigarette decisions until a year had passed since his board tenure. That would be just a month from now. But vaping opponents want him to separate himself from decisions on vape-related matters until a year after he sells his investments in the company.
“Kure markets e-cigarettes in flavors that could appeal to kids like cotton candy and sugar cookie, and they also present e-cigarettes as a fun recreational activity,’’ Vince Willmore, vice president at the Campaign for Tobacco-Free Kids, told Bloomberg. “Those are the kinds of practices that have made e-cigarettes popular among young people, and so the practices of this company are cause for concern.’’