The SUV and pickup craze has good purposes, for the family with four-plus kids, horses, large boats, wood burning heat, etc. etc. Though in the city I see many SUV's and pickups with lone drivers hauling a few groceries. Some of those pickup beds on five year old trucks show no signs of wear in the beds. I thought of starting a service to scratch up and dent pickup beds to look less unused. Dust them with a little bit of hay.