Yeh, it doesn't mean what it used to... Take a Nording Valhalla for example. You can take two with that rusticated carving of lava flowing down the stummel, and they are identical down to the fine bumps on the rusticated parts. and, he uses all injection molded stems, and stamps "handmade" on them. Maybe if a pipe has ever touched hands, they call it handmade.
However, the American Arts Council defines handmade verses machine made as handmade has been created with all handtools and machine-made as anything that has had electrical machines involved. So, according to them, if the maker used a lathe, it's machine-made. But, pipes don't fall within their framework, so who cares about their definition, right?
All of that aside, it would be impossible for an artist to meet production needs without some sort of production tools. There are very few pipes that are made without being held in hand. I know that even the old peg and slot frazed stummels have to be finished by hand. And, a few pipe makers use CNC machines to create digitally designed pipes. But, the cost of operating CNC makes them almost as expensive as "handmade."
The downside is that people are losing the craftmanship that goes into using handtools. I am one of the few jewelers recognized by the AAC as a handmade artist. But, when a customer holds my work in hand, they just assume that I used casting, unless they have watched me work or understand what my work is all about. Even the pipes that I have made, I chock the stummels into a vice and used a chisel to crave them, but I've just done this for my own experience in making something for myself.
When you got to museums and look at the furniture made before the 60's, you're looking at things made by a craftsman that could store all of their tools in a box the size of a suitcase. People forget this stuff. And, this is why we get idiot shows on the History channel saying that the pyramid could only be made by aliens. We assume that because "we" can't do that, that no one can, making us dumber and dumber as a people. (/rant) LOL