But, please keep the criticism coming.
Mr. Wilford:
I am impressed by your response to somewhat acrimonious criticism here and elsewhere.
To match your goodwill shown to this community, I am making a few quick notes based on some years of experience with such things:
1. Header
(a) "Community" is redundant since it is a link to a blog; the glasses seem unrelated to this. Perhaps just use a header "blog."
(b) Your "Live Chat" link is quite big; maybe a "Contact Us" with three options, phone, email and live chat?
(c) The User Account area is well done, as are the language links (flags) at the far-right. Might I suggest, for the UA area, that you have a heading "Account" and under it "Login / New"?
2. Menu bar
(a) I like the inclusion of the redundant home link here. Might it make more sense to move "Reviews" to the other side of the search blank, along with other features like Tobacco Locator and Pipe Locator? And standardize appearance, instead of the oddball star.
(b) You might consider losing the "Search products..." text and leaving only the magnifying glass, and perhaps having it be the same color as the rest of the menu, without the magnifying glasses under Pipe and Tobacco locators. They might benefit from their own icons.
(c) It might make sense to have a "New Reviews" link next to the "256 Fresh Pipes 89 Other Arrivals" text, since these are all news-style updates.
3. Featured image and page
(a) The slide show is nice and big, but it kills off screen real estate. You might consider making this smaller, with a selector on the right for other parts of the page like videos, sales, featured tobaccos, and so on; you could also do a selector on the right, as P&C does, that allows people to navigate all of your specials at a glance, with each click bringing up that special in the main image.
(b) You might consider having two vertical columns in parallels for pipes and tobaccos.
(c) You can make better use of the footer by having four columns instead of two. It makes some sense to cluster only learning-related topics in one, not mixing in the Pipe Locator and Tobacco Locator. I remember you having more content in this area, sort of a "Introduction to Pipe Smoking" territory.
4. The site in general
(a) I am fond of SPC despite misgivings about its connection to Reddit and other hipstery things. You might mention that you do a better job of packing orders than certain competitors, in addition to the speed of getting things out the door.
(b) Where you could really excel is in descriptions. Other sites give users the ability to visually comparison shop between tobaccos based on strength, aroma, etc. ratings. There could be more descriptive copy in many of these entries and less marketing. A 50-50 balance would be good. You serve two audiences, the established pipe smokers and the newer learners, and both need different information.
(c) On drop-down menus like the one for Tobacco, it is not visually clear that the headings are also links, such as "Tinned Tobacco" and "Bulk Tobacco." You might take a leaf from Pipe and Leaf's book and use visual images here, i.e. a tin and a heap of tobacco, to differentiate these and make it clear they are sections and not headers.