Ok, if you want to provide useful feedback, tell them how many clicks it used to take to do what you want, and how many clicks it takes now.
I'm betting you're generally going to be able to navigate the new site faster.
Honestly, listing every manufacturer on the side when you're browsing pipes is a big plus. Over the last year I probably clicked on the "New Pipes" tab thousands of times while browsing. I'm sure they would have statistics to show that, so they chose to give the most commonly accessed information a high priority spot in the new layout.
Also Pipe stats listed on the side is a big win too, I don't have to scroll nearly as far. My fingers actually got sore from scrolling to the stats sometimes.
Manufacturers and Stats listed on the side = Win
Unfortunately, they added an extra step to get to that point from the homepage. So I would give the homepage negative points.
To redeem the Homepage, they need to list all manufacturers in the "Pipes" drop down menu instead of giving 75% of the space to an image and some blog posts.
Giving people a no-click access point to the entire manufacturer list from the homepage would be logical and efficient.
As-is it's a bit confusing.
The "Fresh Pipes" Section is a Big Fail.
Ironically they actually crippled the ability to quickly browse fresh pipes, a feature they're heavily advertising and it seems like this update was intended to focus on.
I count 12 links to pipe brands (plus Estates) within the "fresh pipes" section, but only 9 links on the homepage, something isn't showing up on the homepage and the "Fresh Pipes" section has no general overview, only an annoying animated scrolling bar at the top. This means that I have no "single glance" view of what's available, only an incomplete listing and then a listing that only displays four links at a time.
Really to fix that, they should make the "Fresh Pipes" section exactly like the other pipe and tobacco listings.
Overview:
Homepage=Fail
Fresh Pipes=Mega Fail
Drop Down Menus=Fail
New Pipes Listings=Win
Estate Pipes Listings=Win
Tobacco Locator=Win
Pipe Locator=Win
I'd say it's a positive change in general but they cut it really close.
Random ideas:
I was surprised that clicking on the word "Pipes" that brings down the drop down menu doesn't do anything, that should at least link to random statistics and information for new users.
It's natural to click on that word as the first thing you do on the website, so someone who knows nothing is likely to click on it. I think it would be a perfect place to give a short introduction to Pipes and then list the top ten items in sales.
New User:
-Clicks on "Pipes"
-Reads information on what the heck he's doing.
-Then sees the top ten most popular items sold.
What do you think happens next?
Clicking on "tobacco" should do the same thing, and I love looking at the live "top ten" sales list so I wouldn't mind having a prominent spot for it.