I see Jayson (the longer bearded, younger Dagner) to be the creative force behind the 'brand' which has successfully utilized various Social Media services to promote pipes and tobacco in general, and a kind of Greatful Dead sort of allegiance to pipes, pipe shows, pipe crafters, motorcycles, beard oils, original designs, and to the 'creators' Jay, Jayson and Elaine who regale us with their exploits, trials and tribulations.
From YABO's to Prize giveaways, to informative vids featuring the likes of Joe Case, Mark Balkovek, Tom Eltang, The Danish Pipe Club, to simple pipe smoking procedure, this family welcomes virtually anyone with a good heart and a tolerance for one another, our pets, our pipes and our 'community'.
These are genuine pipe lovers who have managed to derive an income via initiative, popularity, monetization, creativity, general good will and intention. More power to them!
Wild Hogs!