This is a great question, and I think about it sometimes too. Bc in tobacco, sometimes it just stumps me. Here’s what I mean… and bear with me.
If we think of tobacco as a fungible commodity, particularly if we’re just talking about straightforward types (Virginia, Burley, etc.), in theory, economically, it shouldn’t matter. So I’m often inclined to think the higher price stuff just comes companies who have more effectively “decommoditized” their brand. Good marketing and pricing. Perhaps, creating the perception of a better Virginia through slapping on a higher price tag and a fancy design/presentation.
That’s all in theory, though, right? And it makes sense with commodities like corn, wheat, or even alcohols. For example, think Grey Goose vodka, which cost a lot more, but has repeatedly flunked blind taste tests.
I had a buddy who was a bartender explain that to me about Grey Goose. So I can’t cite references, but I trust him, and I imagine it’d be easy enough to look up.
He also told me something about 2 beers I never knew. Bud Light and Busch Light are the exact same recipe. Same thing with Coors Light and Keystone Light. They’re just marketed to different economic demographics. Kinda blew my mind.
But as I said above, with tobacco, this theory stumps me a little more. And that’s because there seems to be so many variables that go into a tobacco. Soil conditions, preparation, drying time, processing, aging etc., etc. Even the type of pipe it’s smoked in, or what’s been smoked before in that pipe can impact how we experience one tobacco to the next. And even our body chemistry can affect how we taste it. And this doesn’t even factor in quantities of various types of leafs that require a master blender’s touch.
Those are just my thoughts on the subject. And the implications abound, I’m sure. But like anyone else, I’m always happy to find a super cheap match that puts a huge smile on my face. And like anyone else, I’m also quite influenced by paying more for “something special.” Whether that’s due to clever marketing/perception or not… well, perhaps someone less gullible and more knowledgeable than me would have to help me figure it out.