I was saying this about Full Virginia Flake earlier. It used to come sopping wet with sauce, and be a rich dark smoke. Now it's more of a light grassy flake. The conversation always veers toward "variation from year to year" and suggestions that it'll "improve with some age."
It's just a completely different product now. My immediate concern was that someone arrived at the company and started suggesting they start cutting corners and forgetting their traditional methods in favor of cost-saving measures.
I bought 40 of the 250g boxes of the Full Virginia Flake. When I opened one up to try (before promptly forgetting the others in the so-called "cellar") I was very surprised and disappointed, and after a while sold the boxes off to friends.
That having been said, for whatever reason the tinned version is somewhat better, but still by no means the product that it was, say, two years ago.