Have you ever picked up what you thought was a glass of your favorite frosty, crisp, small-batch beer only to get a mouthful of tepid, flat, Natty Light? Your first inclination is to eject the foul brew, spraying it across the table onto your Aunt Silvia, who deserves it anyway, and glare at the glass with loathing and dismay. Then you try to figure out what you did with your beer.
Multiply that misadventure by, say, 2400, and you'll have a microcosmic view of our world after we introduced Carolina Red Flake last year. We had promoted a tobacco that was our greatest achievement to date and were anticipating lavish recognition and commendation, only to discover—after all 2400 of the limited-edition tins had sold in a single afternoon—that production miscalculations had utterly defiled about 20 percent of the batch.
"I'm ultimately responsible," says Sykes Wilford, CEO of Laudisi Enterprises, the parent company of both Smokingpipes.com and Cornell & Diehl. "When we launched Carolina Red Flake last year, we were—as an entire company—excited that we'd made something really special. And, likewise, when we ultimately realized we'd made a mistake in production, we were crushed. It was a bit of a roller-coaster: We went from being so proud of ourselves to being utterly mortified."
Perhaps the most ironic and distressing element was that pipe enthusiasts loved the tobacco and wanted more. We halted production and recalled everything, offering full refunds for every tin we could trace. Here at our offices, there was copious rending of clothes, tearing of hair, and breaking of furniture, along with uncontainable profanity and significant sobbing. What had we done to our loyal clientele? How had we ruined what was plausibly the finest tobacco we'd yet produced? How could we rectify this mess and recapture our reputation?
Confusion and bewilderment faded as we started understanding exactly what had happened, and we dedicated ourselves to reengineering faulty processes and verifying that we couldn't repeat the error. Carolina Red Flake was our first single-varietal tobacco and we fumbled its preparation primarily by not fully accounting for its lower pH level. We fixed that problem and started a year-long process of making sure we had it right.
Now, it's right.
Welcome to the reissue of Carolina Red Flake
Carolina Red Flake is comprised entirely of the same distinctive batch of top-tiered red Virginias as the original, harvested from a series of 2015 North Carolina crops and possessing a surprising complexity for a single-varietal tobacco. Delivering a pure, honest, 100 percent tobacco flavor, there is no topping or artificial flavoring. It has not been hot- or steam-pressed, nor has it been combined with any other Virginia, Burley or condimental leaf. Grown, thrashed, blended, pressed and sliced into delicate flakes from start to finish right here in the Carolinas, Carolina Red Flake provides smooth, medium-bodied, full-flavored notes of sweet baked goods, slight citrus and just the right amount of hay-like grassiness.
Given its minimalist, pure Virginia composition, Carolina Red Flake will only improve with age. It's a pure, honest tobacco that you'll want to cellar and cherish for years to come. Return to the cradle of tobacco production with Cornell & Diehl's tribute to the Old Belt and the Carolinas' history and tradition: Carolina Red Flake.