I think this is correct, but it's clear what audience in America buys most for the ironic packaging.the jarred tobacco is just a way of BW setting a "maker's mark" for their product.
I have not had mine nearly as long, but it predates the arrival of hipsters in my neck of the woods. Actually, I am more often told I look like a Duck Dynasty dude. Except when the commentator is a knows-no-better kid, I get a little annoyed at the comparison. Most of the people who draw the comparison seem to think they are paying me a compliment, and that somehow makes the comments worse.I've had my beard since 1972