A Look at STG Internal Documents Regarding the Mac Baren / Sutliff Buyout

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sablebrush52

The Bard Of Barlings
Jun 15, 2013
20,984
50,245
Southern Oregon
jrs457.wixsite.com
Of course we would, as we would for any supplier of pipe tobacco. I like to joke about these things, like oh I'm so mad, and STG is the evil empire, but that's just silly. STG can decide to run its business any way it wants to. As long as there are alternatives, and there still are at the present, I'll just roll with the changes.

My reaction is to stock up modest quantities of Mac Baren and Sutliff products, and move on. I'm not building up a lifetime supply of Mac Baren HH blends because I have no good idea what a lifetime is for me. For now I can still choose others, like Gawith, C&D, GLP, etc. What @telescopes recommended in post #274 is a sensible, rational approach.
I’m a shit blender, but it’s still fun.
Fortunately I listened to others and cellared. That has turned out to be the most rational approach for me.
 

woodsroad

Lifer
Oct 10, 2013
12,913
21,605
SE PA USA
.....I was at The Briary the other day talking to the new manager, and The Peterson blends just don't move like they used to. On here, sure we have lots of fans of those blends, but out and about in the greater non forum majority of pipe smokers, they just aren't jumping on it.
Branding is everything.
At one point, Bengal Slices outsold Fusilier's Ration 10:1, despite the fact that they were the exact same blend. Nicer tin artwork, and a recognizable brand name. And it was much better promoted on social media. So, were people buying Dunhill blends, or Dunhill brand names of Blends? The latter would seem to be the case.

Bengal Slices Round 3.jpg


 

woodsroad

Lifer
Oct 10, 2013
12,913
21,605
SE PA USA
So, Sutliff was providing H&H's Annie Cake with that horse manure smelling tobacco? I was quietly thinking that it was a C&D thing.
I would not be surprised to see some tobacco production moved to STG's Bethlehem, PA facility. Totally a WAG, but I could see them moving some/all of Sutliff's equipment and tobacco stocks there. With tariffs on the horizon, it would make financial sense to keep some production in the US, if for no other purpose than to supply the US market, I think.

Again, a total WAG.
 
Branding is everything.
At one point, Bengal Slices outsold Fusilier's Ration 10:1, despite the fact that they were the exact same blend. Nicer tin artwork, and a recognizable brand name. And it was much better promoted on social media. So, were people buying Dunhill blends, or Dunhill brand names of Blends? The latter would seem to be the case.
Well, I rarely ever saw the Dunhill blends sell out also, but they were usually at least down to the last tin in the rack. I think that the side Dunhill blends like 3 years, Baby's Bottom, and such were hot sellers that sold faster than the rest. But, maybe your right... Also, The Briary was not a place where you would hear Peterson Pipes discussed with love and admiration. Actually, coming on the forums for the first time, I had a bit of culture shock with the Pete fans. So, maybe that has something to do with it also.

There was always this one little quirky dude that held his Peterson pipe straight out in front of his mouth when he smoked it. Always wore threadbare vintage suits and had a strange moustache. I was told that he was a brilliant professor, but our nickname for him was Duck, because of how he walked and held his pipe straight out in a clench. So, i kind of had it in my mind that Peterson fans were all strange.

Now, of course, I have three Peterson spigots... but I don't have any desire for one of those odd bent ones. No judgment on fellow forum members that do, though. I was just expressing how we looked at Petes at The Briary.
 

prairiedruid

Lifer
Jun 30, 2015
2,045
1,298
Seeing STG already owns Peter Stokkebye maybe they see Sutliff bulks as just duplication. I'm not saying they are but to a bean counter they would look pretty similar. Maybe pull a couple of the best selling/profiting Sutliff bulks into the Peter Stokkebye family.
 

sablebrush52

The Bard Of Barlings
Jun 15, 2013
20,984
50,245
Southern Oregon
jrs457.wixsite.com
Seeing STG already owns Peter Stokkebye maybe they see Sutliff bulks as just duplication. I'm not saying they are but to a bean counter they would look pretty similar. Maybe pull a couple of the best selling/profiting Sutliff bulks into the Peter Stokkebye family.
STG also owns Lane, which would have been Sutliff's most direct competitor.
 

TriedPiper

Might Stick Around
Oct 23, 2024
97
100
Western NY
The first of what I imagine will be many casualties of the STG buyout have come. Bengal Slices, War Horse, and the entirety of the Hearth & Home lineup have been discontinued.
I looked into this briefly and it appears that SP and TP have de-listed these. However, the P & C site still show ALL these In Stock. Could it be that SP has decided not to carry these any longer or perhaps will only be available through P & C? (Asking for a friend.) ;)
 

woodsroad

Lifer
Oct 10, 2013
12,913
21,605
SE PA USA
I looked into this briefly and it appears that SP and TP have de-listed these. However, the P & C site still show ALL these In Stock. Could it be that SP has decided not to carry these any longer or perhaps will only be available through P & C? (Asking for a friend.) ;)
P&C is owned by STG, so they have first dibs on the distribution.
My guess is that they have stopped selling to other e-tailers and will be the sole outlet until stock is depleted.
 

KK9Z

Lurker
Dec 5, 2024
8
27
I would not be surprised to see some tobacco production moved to STG's Bethlehem, PA facility. Totally a WAG, but I could see them moving some/all of Sutliff's equipment and tobacco stocks there. With tariffs on the horizon, it would make financial sense to keep some production in the US, if for no other purpose than to supply the US market, I think.

Again, a total WAG.
If I remember correctly, hasn’t Russ Ouellette made mention of ongoing construction related hassles on his podcast? It may be unrelated to production space, but I think that he has mentioned that their location has quite a bit of room for additional development.
 

mtwaller

Lifer
Nov 21, 2018
1,436
7,303
35
Atlanta, GA
About 5 days ago I decided “Eh, I’ll pick up a couple pounds of my two favorite MB blends just to be safe”. Fast forward to this morning, and my running tally is a little over 23 lbs of MB/Sutliff/Lane/Cult blends. A bit much, perhaps. Certainly my largest tobacco purchase by a mile. I dearly hope that I panicked for nothing and most of these blends remain available, affordable, and palatable for everyone to enjoy for years to come, but I am not waiting around to find out.

It’s amazing what you think you’ll “need” if it’s under threat of being gone forever. I just got 4 lbs of bulk cherry/raspberry aromatics and I don’t really smoke aromatics, but I figure I might get the urge to blend my own codger smoke some years down the road.

Anyway, I’m done buying now. DONE, I tell ya. Except for maybe a couple dozen more tins of Blood Red Moon. 😉
 

Elric

Lifer
Sep 19, 2019
2,363
10,940
Liplapper Lane (Michigan)
About 5 days ago I decided “Eh, I’ll pick up a couple pounds of my two favorite MB blends just to be safe”. Fast forward to this morning, and my running tally is a little over 23 lbs of MB/Sutliff/Lane/Cult blends. A bit much, perhaps. Certainly my largest tobacco purchase by a mile. I dearly hope that I panicked for nothing and most of these blends remain available, affordable, and palatable for everyone to enjoy for years to come, but I am not waiting around to find out.
Wise move IMO, given the uncertainty.