With the possible exception of Medical Industrial Complex, which I consider an existential threat to health, prices are set by buyers, not sellers. Don't like the price? Don't buy the dingus.
Part of this is the cost of developing new tech. The first couple of generations of product are always expensive and then the prices drop as the new tech matures and gets disseminated. Part of this are echos of worldwide supply line chaos brought about by Covid. Part of this is the very basic reality that humans will always push for an unearned advantage and will be loath to give that up. And part of this is a mentally ill culture of relatively extreme consumerism, with people buying into the latest "thing" and making their "stuff" their identity.
Americans are loaded up with debt, record amounts of it, which is good for banks and bad for consumers. And consumers have put themselves in this situation through their choices. Gotta have the biggest and best "stuff", or lots of "stuff" or the newest "stuff", and go into debt buy "stuff" they "can't live without" and can't afford. They have bought into the mantra of "the boy who dies with the most toys wins" and other stupid credos.
Personally, I stay debt free. That way I can save up for what I want, rather than pissing away money on payments. I bought my townhouse for cash. I could have bought a lot more, but I don't actually need more, and I can use my money to invest and make it work for me, rather than work for a bank.
I don't care about a $100,000 truck any more than a $10,000,000 Bugatti, or, for that matter, $500 Stonehaven or expensive artisan pipes. It's not going to be part of my world. I'm not exactly a Calvinist, so I do blow money on pleasures from time to time, but I won't go into debt over it.