It's not what most of us would consider an "aromatic," but yes, it's infused with a little rum. If you remember my old blend, Mephisto, you'll find some similarities in this one, though it's also very different. The dark-fired Kentucky gives it a nice stoutness, and the rum adds a hint of sweetness and an almost indescribable character to the smoke. It still tastes and smells like tobacco, not like a Baba au Rhum; the rum adding something to the overall experience, not attempting to cover it up, as is the case with most blends thought of as "aromatic."