Hmmm. It does sound a little odd, but it could also be legit. I got a PM from him yesterday afternoon myself. He said he tried to place an order with 4noggins.com and the order was rejected. He wanted to know if I knew what was going on.
I told him no and suggested he call them on the phone and ask them directly.
Coincidentally, at the end of the workday, I phoned Rich to talk about the radio ad we are helping him produce. He told me he couldn't talk as he was in a crisis with his site not working and his payment processing being broken somehow.
I also did not address some of the other statements in the PM that were "fishy".