pipetraveler wrote:
"I don't think there are many readers anymore."
There are. That's why the magazine racks are still full of magazines, publishers release over 70,000 new titles every year (and that's in the US alone), and the text-only Amazon Kindle continues to sell incredibly well. If there were no readers, there would be no blogs, no Internet journalism, no content providers.
But this isn't 20 years ago, either. I make my living as a full-time freelance writer, and I've seen the marketplace change dramatically in just the last 15 years. I've published (through traditional publishers) five nonfiction books and hundreds of magazine articles. But in the last five years, my publishers have sold twice as many digital copies of my books than they have sold printed copies. That's a remarkable shift. But it not only points to how people are consuming the written word these days; it points to how we as writers need to reach those people. Because being a successful writer is only 30% about the writing -- and 70% about the marketing.
I noticed that your book currently has two customer reviews on Amazon. Unfortunately, both are poorly written; despite their kind words, they really aren't helping you. I'd encourage you to ask all of your friends/acquaintances who have read your book to post a review on Amazon. If you haven't already done so, I'd encourage you to pitch excerpts from it to Pipes & Tobaccos magazine, if appropriate. You should be an active participant on every forum that has anything to do with pipe smoking. Your book should be mentioned in your signature here, as well as part of the auto-signature in every personal e-mail you send out. If appropriate, you should consider pitching excerpts from your book to trucking magazines. And you should be leaving a free copy at every B&M pipe shop you can find, encouraging the owners to read it and to stock copies. (At the very least, you should also make sure P&T magazine has a review copy.) If your community has a local newspaper, you should write up a press release -- if you don't already have one -- and pitch yourself as a worthy interview subject regarding your new book.
In short, if you want your book to sell, you have to sell it. And that applies whether you're paid for your work by a traditional publisher or you pay to self-publish.
ADDENDUM: I just read the opening of your book on the Amazon site. I don't think the content would work well as a magazine excerpt. But I do think you should definitely pursue the local-newspaper PR as well as the additional Amazon reviews.
Bob