My thought processes didn't focus on the price so much. I like Lane bulk tobacco, and Sutliff in tins, and they aren't pricey. I just didn't know what to make of the humor. I like jokes, whimsy, and madcap presentations, but when that is central to the product, I don't quite know what to make of it. Have I gotten my money's worth by getting the tin with the joke on the front, or does it hide a really tasty blend? So far, I suspect it is just a good joke but maybe not such a good set of blends. I'd be happy to hear anyone report on these and how they smoked. I think I'd be inclined to send off for a tin of Fire Storm to try, before one of these, for a few bucks more.