We're getting off topic a bit. But, after getting money one may either grow it and spend it, or simply spend it. If spending a million, not a lot of money to many, for booze is satisfying ... why not? I'm fully cognizant that having money makes one open to derision by those who do not have it. Even those with money deride peers for spending outrageously at times. Much as pipe smokers deride another smoker for their choice in pipes.
I'm one the side of those who choose to applaud such spending. Indeed I encourage it. More money in circulation means more available for you and I. Every employee of the auction house, in this case, could benefit in some manner. Whether it be increased job security or possibly a raise/bonus, getting money into circulation is a good thing.