Oh, I certainly am not here casting blame on anyone, just saying, it would be nice to get this info updated is all.
This is a good read about Casings vs Toppings, and what makes an Aromatic.
Learn more about how aromatic pipe tobaccos are made, including the differences between casings and top notes.
www.smokingpipes.com
A basic outline mentioned here is this.
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Casing is something that is done to delicately adjust and perfect mouthfeel, and it's done in a subtle way so that the end result is still a very natural-tasting tobacco. Its purpose is to be hidden.
“Think about the terminology, 'top note,'" says Jeremy. "It is going to be an overt, clearly added aroma that is intended to be noticed. It's intended to be experienced, whereas casing is really intended not to be experienced.
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Top Note, if you read the whole article, goes into the aspects of Taste too, not just aroma.
The way I see this article, is that anything outside the Normal Profile Notes Tastes, as an example, Virginias, that has been added to Virginias as a Top Note, adding a different taste, makes that an Aromatic.
Esoterica has an Apricot flavor, the typical character of Virginias is not Apricot, this, should therefore qualify to be called an Aromatic.
Now, what I believe the confusion might be, is that when a blend is Lightly Topped, people are not considering it to be an Aromatic, because it‘s not heavy enough. I believe this is a stereotype response, because many associate Aromatic with heavy flavors and aromas.
So where does the line draw, if anywhere? 5%-10% topping isn’t an Aromatic, but 15%-25% topping qualifies it?
My understanding in the pipe world has always been this;
Casings = Mouth feel
Toppings = Aromatic (regardless of how light they are)
I believe what we need to say now in the world of pipe smoking, is that there are different levels of Aromatics;
Light Aromatics
Medium Aromatics
Heavy Aromatics
Brighton, Dorchester, Dunbar, should be classified as Light Aromatics.