If Ludvig owns the outift, or has the board's ear, he gets to name a price. But if too many of his prices are wrong, either he gets canned, or docked, or the firm goes under. But yes, many Ludvig's make many miscalculated decisions for decades ongoing with no accountability, not even by the accountant. Never underestimate the prevalence of damn foolishness, this is true. The dartboard would probably make better choices sometimes, if only we could get Ludvig off this swivel chair to shoot a few darts.