I think it looks cool. I impress easy.
When I receive a pipe wrapped in bubble wrap, I un-wrap it and think nothing of it.
When I receive a pipe from Pipes and Cigars dot com, in their trade mark pipe box, in a pipe sock, I remember it, and will order from them again.
4noggins goes one better, I always find a few sample bags of tobacco in the pipe box.
When I am looking for a new or new to me pipe, the above two stores get my attention first.
Yes, I do like the "string-through-the-pipe" gimmick.