Absolutely love WBC. Just a shame that it's somewhat difficult to acquire most of the time as it sells out as quickly as it becomes available. A smooth taste of molasses with an ever so faint hint of semi-sweet dark chocolate. Rather odd for a non-aromatic, but that's just my take on it from someone who has the taste buds of 40 grit sandpaper. I find myself smoking a bowl of this at least every other day, and always eagerly looking forward to it. I'm just grateful that I have a somewhat substantial, for me, stash of tins stored away of this marvelous tasty tobacco.