You love it or you hate it. In the package, it smells of horse stables. In the pipe, for me, a transcendent complexity of burley flavors orchestrated to a T. I received a sample from a Forums member, and then a full package from another member with a tin of Frog Morton and a Ferndown pipe. My associations with it are delightful. The member who sent me the package couldn't stand the stuff. Burley is tricky anyway, and this one in particular, but if you have the taste for it, your admiration (or at least mine) only grows.