A well-done unfavorable review can be quite useful. This could include a review from somebody who doesn't usually smoke that sort of blend. Take this for an example:
"I do not usually smoke aromatics, and this blend is a perfect example of why. It is a typical American aromatic - heavily cased, with absolutely no tobacco flavor whatsoever. It was goopy, and improved only slightly with an hour of drying. Even then it burned very hot."
Now that's a very useful review for someone like me, who does not smoke American aromatics, but who wants to learn about a blend that everyone is raving about. That review tells me not to waste my time and money. ::
"I do not usually smoke aromatics, and this blend is a perfect example of why. It is a typical American aromatic - heavily cased, with absolutely no tobacco flavor whatsoever. It was goopy, and improved only slightly with an hour of drying. Even then it burned very hot."
Now that's a very useful review for someone like me, who does not smoke American aromatics, but who wants to learn about a blend that everyone is raving about. That review tells me not to waste my time and money. ::