“The majority of pipe smokers use a pipe regularly - that is, nearly every day - accounting for well over 80% of pipe tobacco consumption.
About a fifth of the pipe smokers use a pipe occasionally.”
I wonder if the latter “occasional” smokers nowadays account for twenty percent or more of purchases.
Just from what I’ve seen on this forum (and others) there are many that only claim to smoke occasionally yet make lots of purchases. I’d posit that those that smoke regularly or heavily 60yrs didn’t concern themselves with the near hoarding volume we see today.