Guys, what the heck do you have to do to keep flake tobaccos lit? I am just getting into flakes. I have three (one that I bought and two were gifts from a member on the forum) and I love the flavors, But I have to rub them out or shred them to get them to stay lit for more than 10 seconds. I have tried folding the flake lengthwise and then the other way and stuffing it into the bowl like I am led to believe other flake smokers do, but I have no luck. What's the secret?