I can sympathize with Mr. Pease to the extent that he is a skilled tobacconist and blender, and seeing his or his contemporaries' hard work so easily and carelessly dismissed can be frustrating. I try to take a Stoic outlook to criticism, but I also don't have my livelihood tied to selling a consumer product to an audience that can, in all fairness, be rather hard to please sometimes. So, I guess it would be glib of me to suggest Mr. Pease adopt my own detached attitude towards bad criticism.
What isn't glib to point out, however, is this weird and incessant faith in free market dogma that so many, including Mr. Pease, adhere to, even to the point of contradiction. To paraphrase: Mr. Pease stated that people who push a poor product would eventually go out of business because of market principles of demand. Let's ignore the many examples of deeply shitty and exploitive products that are currently thriving in today's markets. (Has this man never been forced to deal with a cable company before?)
Instead, I think it is important to point out that the very people he is expending so much energy complaining about, are also a large part of his consumer base; the kinds of people leaving multiple (oftentimes unlettered) tobacco reviews online are the kinds of people who tend to buy a lot of pipe tobacco. So, either consumers will make sure bad products go out of business because they are smart enough to know a good from bad product, or they are ignorant loudmouths that dismiss "trash" blends too readily. But they can't be both. The only way that would work is if those aforementioned ignorant loudmouths were a small contingent of the consumer base, but Mr. Pease clearly doesn't think that is the case.
Anyway, I generally like Mr. Pease's articles, and I certainly love his tobacco (Windjammer is a DELIGHT), but this one didn't have me nodding in rapt agreement or whatever. But, I did read it in full, and I wouldn't call it trash, so I gave it a fair shake, which I think is all Mr. Pease is asking for. Nothing wrong with that.