I have come up with a method for packing flake in my bowl that works very well. I have not read about it, but I'm sure I didn't invent it. I don't like to rub out my flake. I think rubbing out flake partially defeats the purpose of making flake in the first place. The fold and stuff method makes it burn unevenly. To remedy this I take a flake and fold it. Then I stuff the ends of the flake opposite the fold into the bowl first and twist as I push the folded flake into the bowl until it is flush. I find this to be the best way to get the most flavor with the most even burn from flake tobacco. I like the cube cut method, but it is time consuming. Next time you smoke flake, and don't have time to cube it up, humor me and give this stuff and twist method a shot. Happy Smoking !!! ::