In my experience, eliminating barriers can be (but is not always) a positive thing. Choosing a pipe, tobacco, etc. requires a certain amount of research and taking the risk that one choose poorly. Receiving something relatively generic allows the person to leapfrog all of that stuff and removes barriers to their entry to the behavior. It's similar to what you mention, which is isolation by distance; for most, it is isolation by time (for research) and risk.In more limiting situations, like sending a pipe to a serviceman or woman in a remote duty station, a kit might well be perfect.
Much of this is relatively new. With the internet creating massive data over-abundance, most people are stranded trying to figure out which voices to trust. Similarly, many of us follow certain reviewers on TR because we trust their opinions. This would be like that, only in advance.
Although perhaps it would only lead to a new generation of goopy aro smokers.