You think capitalism drove this change?
I looked up why Swan matches quit the strike anywhere match.
The EU had further regulated the chemical for the tip of the match.
Being good capitalists the cheapest solution was to eliminate the chemical.
As to changing the box and logo the reason they did was to sell more matches, at higher profits.
There’s less material used per match in a smaller box. Less shipping cost.
And changing the logo a little gives free advertisement, such as this thread.
I’d never heard of Swan matches before.
I want some, now!.