"If you're going to smoke, you might as well make it count". Who wrote the ad copy?
As mentioned previously, they claim it's the first plastic pipe molded in one piece. The Pipe and Venturi pipes were plastic with a pyrolytic graphite liner (material used to line pipes in nuclear reactors). There's also pipes made of "Brylon", by Medico. Brylon is supposed to be a composition of briar and plastic. Unless these earlier pipes were machined out of blocks of plastic in a process similiar to briar pipes, which is unlikely, their claim is not true.
There's a collector of "The Pipe", with a web site showing his extensive collection and their history.
I got a Medico brylon pipe years ago out of curiosity, smoked it two or three times and threw it in a drawer, where it's been ever since. Unlike Papipeguy, I didn't think it deserved a place on a pipe rack.
I'm betting this one will smoke hot.