Clearly, this chap doesn't know very much about pipes. I suspect that when he uses the word "briar," in his mind that refers to corncobs. My advice: if you can provide him with a bit of education, and point them in the right direction, he might learn enough to manage his business well, and if that occurs, You and other potential customers will be the beneficiaries of his newfound education.
He probably bought the shop because she thought it was a simple retailing thing, in which the owner didn't know or have to know very much about his product, but just pretend that he did. Recently in our small Connecticut town, a fellow opened a specialty coffee shop, and called me in to train his people and tune his machines. He had a $17,000 4-group La Cimbali, truly a honey of a machine. I tuned it so that was consistently dispensing perfect shots, and told him to call me in preferably once a week but not less than once a month to keep the machines tuned. He never called me in again. When training his people, I asked them "how many of you are passionate about coffee?" Not a single hand went up. Then I said: "how many of you drink coffee?" One hand went up. I put them through their paces training them on various coffee brewing techniques, i.e. French press, V – 60, Chemex, etc., and after I finished I took the owner aside for a private chat. I explained the problems he had at the outset, and how this was likely to tend, and what he might do to help himself out. His response: "why? A coffee shop is just a glorified lemonade stand." I shook my head and left. I came in a few times to sample the coffee, but within two weeks it had deteriorated so badly that I quit coming in. In less than a year he closed his doors. Here's the problem: if you're in retailing and you think your customers are idiots, they will eventually prove themselves to be smarter than you are.
The moral of the story: if the owner of your local B&M thinks that his customers are idiots, he won't stay in business long, because excellent pipes and tobacco's and associated paraphernalia can be had online for a very good price, and these places have experts to advise you on your purchase. Your B & M owner has to be in the same league if he wants to survive.