It works a hell of a lot more often than one might think. When I started out freelancing as a matte painter, I figured that if I kept my prices "reasonable" it would help me get work and I could continue to build my skills and experience until I really deserved the prices that top matte painters could get. I struggled for a couple of years before a kindly producer (one of the very few of that particular species) informed me that I was underpricing myself and that no one would take me seriously as long as I continued to do so. So he tripled my invoice and said to stick with that for a few jobs and then gradually increase my rate. Suddenly I was winning more jobs and soon I had more work than I could handle, was booked months in advance, and it remained that way for many years. People were more interested in hiring me when I became more expensive. And people wanted to hire me because everyone else wanted to hire me. In regard to what I thought mattered, namely was I qualified and did I deliver the goods, they didn't seem to know, or care, at all.I know a wedding photographer who was doing well enough at competitive rates in a major metro area. He decided to place a few ads in some select markets with a listed price of $20,000. Within a year his business was booming and he was well into six figures and working less than previously, with clients from around the world. It was a huge gamble but it paid off handsomely.
I know it doesn't work that way for most, but that perception of exclusivity based on price alone is a tempting draw for those who have the means.
It's not that people understand the value of anything or know what they're doing. While many do, most that I've met really don't have anything more than a very cursory understanding, if that. I know how that sounds, and I'm not apologizing for it. People know "price" and too often assume that a high price translates to high quality. I did my best to deliver a high quality product whether or not my clients knew or cared. Quality was important to me even if my client didn't give a shit. And I stopped being amazed at hacks who seemed to be in continual demand. I grew to understand it.
The pipe in question is a nice enough piece. The quality of the work is top notch from a visual standpoint, as an image on my monitor. The carver used an interesting block in a visually appealing way, did a really nice job of staining, and a good job of pretending to be Danish. And to the person who buys it, there will be the egocentric pleasure of being able to buy a $9000 pipe, not knowing or caring that it won't smoke any better than a pipe costing 5%. It's less about quality than about price and its connotations.