Hasn't made it to "bulk" status for buys here, but I do keep a few tins around and when one is empty I replace it. I was surprised when I first smoked it, as it was a freebie from a friend who insisted I give it a chance. Obviously I ended up liking it enough to still keep some around and that was a few years ago. I expected more chocolate out of it (didn't want that, just expected it) which was why I didn't bother. Glad I tried it, because as was already posted the chocolate is just an accent, as is the latakia which helps carry the chocolate/richness. So, yes...I enjoy it despite my initial reluctance to try it. Very enjoyable when in the mood for it!
Randy