The clipping below, by the way, appeared in the February 2, 1935 issue of the United States Tobacco Journal and served as the announcement to the trade of Marx’s new venture. It contains much useful information for those interested in the history of Marxman pipes.
The article reveals Marx’s acquisition of an equity stake in Jobey and describes the nature of the relationship between the two companies, with Jobey serving as designer and outsource manufacturer for Marxman pipes while Marx owned the brand and handled all product strategy, sales, marketing and distribution decisions.
It also describes the first three lines offered by the company, with a focus on price points and what today might be called the value proposition.
The article reveals Marx’s acquisition of an equity stake in Jobey and describes the nature of the relationship between the two companies, with Jobey serving as designer and outsource manufacturer for Marxman pipes while Marx owned the brand and handled all product strategy, sales, marketing and distribution decisions.
It also describes the first three lines offered by the company, with a focus on price points and what today might be called the value proposition.