I grew up in Sydney, Oz in the '60-80's where rugby league is big.
I still remember well the promos featuring Tina Turner gyrating and belting out "Simply The Best"
The ads are credited with increasing female audience for the sport by 70% overnight.
And helping make rugby popular with girls.
Prior to that rugby league was seen as a blokey sport with lots of violence and thuggery.
One which few mothers would want their sons playing. Let alone their daughters
I still remember well the promos featuring Tina Turner gyrating and belting out "Simply The Best"
The ads are credited with increasing female audience for the sport by 70% overnight.
And helping make rugby popular with girls.
Prior to that rugby league was seen as a blokey sport with lots of violence and thuggery.
One which few mothers would want their sons playing. Let alone their daughters