The beauty of flake tobacco is that it can be prepared in several different ways. You can fold it a couple of times and stuff it in the pipe bowl whole, or if you're like me, I just kind of break it apart with my fingertips until it is a coarse cut/ribbon cut consistency, then fill the bowl as you normally would with any other tobacco. You can also rub it between your palms until it breaks apart, and I know a couple of guys that give it a quick zap in a coffee grinder to break it up.