The funny thing about packing is it sounds so simple, but then turns out to be so perplexingly difficult. Then after a time, it seems like it’s the easiest thing in the world and you can’t imagine why you found it so difficult to start. Have patience and stay determined.
When properly packed, ribbon-cut tobacco should feel spongy — something like a marshmallow. Aromatics can prove difficult to pack because of their tendency to stick together tightly. To start, easy burning tobaccos will prove less frustrating. In general, the cross-cut codger burley blends are easy to pack, so the Carter Hall suggestions are sound. Half and Half isn’t half bad either. They also have a reputation for being good tobaccos for building cake. Honestly, I don’t worry much about it. Most new briars have bowl coatings to protect the briar from the start anyway.
If the draw is hard, try sticking a pipecleaner all the way down the stem and into the bottom of the bowl to clear the draft hole. That can happen during your initial packing or during the smoke when tamping. Some pipers routinely insert a pipecleaner while packing.
Finally, try lighting with wooden matches. I find it easier to get a good light than with butane or a zippo. Hold the match above, not touching the tobacco. You want to get a good ember going, but be careful not to puff too hard when lighting; otherwise, your tongue will pay a heavy price.