I have the EMP match. I can say that it is one of my favorite blends to date. However, I've never actually smoked the "real" EMP! (At the time I ordered the match, I was under the impression that it was the "real deal").
AAnyway, it its smooth, mild, slightly smokey, slightly sweet. Lots of flavor, and burns great. Mine (8oz bulk) arrived slightly moist, but it drys pretty quickly and packs easily. I would buy it again, even if it does not really taste like Dunhill EMP, it is just a good blend.
I do have a tin of EMP, but am waiting to smoke up some of what I already have opened before I pop it!