Peterson's London Factory

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BingBong

Lifer
Apr 26, 2024
1,474
6,343
London UK
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74-77 White Lion St, N1

I may have it all wrong, but I'm reasonably sure this was it - they closed it in 1962. Not sure when it was built; the windows are very 1930s. The pub next door must have lamented their departure.

Unrelated, there was a senior school in that street with a highly unusual ethic - pupils could do whatever they wanted. If they wanted classes, they were available. I knew a woman who had been there, said the freedom was great but they didn't get the exam thing together nor emphasize their importance to future employability - she went to night school after she left and had a basic job. Became a very good administrative manager.
 
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BingBong

Lifer
Apr 26, 2024
1,474
6,343
London UK
I didn't realize that they ever had a London Factory. Have they not always been in Ireland? If so, what was this building for?
The building went up in 1937-8, owned by a local eel-and-pie magnate called Luigi; Peterson's were the first occupants and some ranges of pipes for the US export market exclusively made there. Perhaps, after the Free State got independence, having a London address as well was good for business or overcame trade restrictions?
 
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jguss

Lifer
Jul 7, 2013
2,686
7,393
Anything is possible. What’s certain is they don’t appear in the London phone books through 1950. They appear at the White Lion address in 1952 (I’m missing 1951) and disappear from 1970 on.

Typical listing

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BingBong

Lifer
Apr 26, 2024
1,474
6,343
London UK
That is interesting to me also. Since many Americans buy Petes because of their asserted Irish style. It would be interesting to know which ones were made exclusively for Americans.

The "Croydon Square" and ""Captain Pete" lines were for British and American markets, it says. I thought I read of something exclusive; if so, it would be at the behest of Rogers, the US importer.

If you have any marked London&Dublin in that order, that's London made.
 

jguss

Lifer
Jul 7, 2013
2,686
7,393
Anything in the directories for Kapp & Peterson?

A related but slightly different question, and the answer is yes. Kapp & Peterson Limited appeared in London city directories as the end of the 19th century and in phone directories as early as 1908, at the following locations:

KP.png
 
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